Awards recognize best in-class, Microsoft-based solutions in clinical development, sales and marketing, and discovery and product innovation.
BOSTON — June 25, 2008 — Microsoft Corp. today announced winners of the 2008 pharmaceutical and Life Sciences Innovation Awards, honoring companies that have made the most innovative use of Microsoft-based solutions for breakthroughs in business processes and practices throughout the pharmaceutical and life sciences
industry. Announced at the Drug Information Association’s (DIA’s) 44th Annual Conference, the awards were presented in the categories of discovery and product innovation, sales and marketing, and clinical development. “The companies recognized are examples of true innovators in their approaches to solving some of the major
challenges facing the global life sciences industry,” said Michael Naimoli, U.S. life sciences industry solutions director, Microsoft. “Building on the Microsoft software platform, the winners demonstrated solutions that help streamline clinical trial and discovery processes and improve collaboration, bridging the gap between research, discovery and drug delivery.”
Sanofi-aventis and Brimstone winner in the Sales and Marketing Category Sanofi-aventis, a leading global pharmaceutical company, discovers, develops and distributes therapeutic solutions. As the role of today’s pharmaceutical representatives is evolving, they are tasked with delivering real-time product information and clinical and patient support materials to communicate with physicians and other stakeholders across multiple channels. Sanofi-aventis deployed Brimstone’s Customer Relationship Management (CRM) v06 solution for Life Sciences to help develop a multichannel CRM solution based on Microsoft Dynamics CRM and Microsoft
Office SharePoint Server 2007. Utilizing existing technology investments, the solution helped marketing and sales staff easily segment and analyze customer information to improve the overall sales process and drive business performance. The 2008 Pharmaceutical and Life Sciences Innovation Award winners were selected by an esteemed panel of industry experts:
• Scott Lundstrom, vice president, Health Industry Insights
• Barry Peters, senior director, Corporate Compliance, Telerx
• Ben Rooks, director, William Blair & Company, Healthcare Investment Banking
• Sal Salamone, senior contributing editor, Bio-IT World
"Last year we won this price with H.Lundbeck, and by winning this year again proves that we have a good and valuable product, and that we can handle both the big clients and the big opponents." - says Sebastian Merlöv, CEO and co-founder, Brimstone.
About Microsoft in Health and Life Sciences
Microsoft provides standards-based products and technology to help the health and life sciences industries break down information barriers between the disparate IT environments across pharmaceutical, biotechnology and medical device companies, physicians and health professionals, provider organizations, government and private-sector employers, health insurers, and consumers. Microsoft’s vision for knowledge-driven health utilizes the company’s market-leading technology to help people in the healthcare provider, payer and life sciences organizations integrate their systems, dramatically enhance collaboration and increase information sharing and
learning - ultimately resulting in the ability to deliver high-quality products and services to patients and consumers worldwide. More information about Microsoft in life sciences industry can be found at
http://www.microsoft.com/lifesciences.
About Brimstone
Brimstone is a strategic partner to Microsoft in extending Microsoft Dynamics CRM for the Life Science and Consumer goods industries. Brimstone offers out-of-the-box CRM software adding information models, processes and roles to support a complete Multichannel CRM solution. Unique innovation from Brimstone includes tools to develop and maintain stakeholder networks with user-friendly visualization tools. The complete Microsoft and Brimstone CRM suite sets the new standards for CRM in Life Science and Consumer Goods as it embraces the new challenges facing the industry. Consistent evidence from existing customers shows end-user adoption rates, implementation costs and implementation times that by far outperform other leading CRM vendors. Brimstone is working with partners in Europe, US and Asia. Customers include leading companies like Biogen Idec, Sanofi-aventis, H Lundbeck, Kraft Foods, Procter & Gamble, Storck, Wrigley’s and Swedish Match.
For more information, please contact:
Oscar Håkansson, Sales & Partner Development Manager